Investors have long salivated over social networking kingpin Facebook's (NASDAQ:FB) potential as an advertising powerhouse. And investors and the media have certainly seen the first phase of its advertising business take shape over the last year, as evidenced by the company's recent earnings blowout.

However, as companies are starting to truly understand Facebook's real reach, it appears that the possibilities just keep getting bigger and bigger. Recently, news broke that Facebook is now experimenting with serving up TV-styled ads for as much as $2.5 million. It doesn't take a genius to understand how quickly this could become big business for Facebook.

In this video, tech and telecom analyst Andrew Tonner breaks down this new dynamic and what it should mean for Facebook investors.