In order to keep more of its 38-million subscribers watching for longer, Netflix (NFLX 0.92%) has rolled out individual profiles for user accounts. These will give users better recommendations of movies that they may like, which should, in turn, keep them away from competitors Outerwall (OUTR) and Amazon (AMZN 1.62%). In the video below, Motley Fool Blog Editor Mark Reeth will tell you all about what else Netflix is doing to stay one step ahead of the competition, including beefing up its content, pushing sales higher, and increasing the number of subscribers.