Google (NASDAQ:GOOGL) recently announced that it has integrated local ads into its Google Maps app for Android and Apple iOS.
Although most investors would likely never bat any eye at this seemingly low-key development, Fool contributor Steve Heller believes this could ultimately lead to driving a higher cost-per-click -- or CPC -- rate for the company in the longer term. Steve bases his thinking on industry expert Larry Kim, founder and chief technology officer of WordStream, an online advertising company, who believes that mobile CPCs are currently undervalued.
What's more, the company has created an opportunity for itself to earn two clicks from a single Google Maps mobile search query. Be sure to check out the following video to get the full story.