WAYNE, N.J. (AP) -- Toys R Us will start matching some online prices in its stores as it begins to gear up for the crucial holiday shopping season.

The toy seller already matches other retailers' in-store prices. But it is expanding the offer to include online prices as well. A growing number of retailers, including Target and Best Buy, are offering to match online prices to stop customers from browsing in their stores and then buying items more cheaply online, a trend known as "showrooming."

Getting customers into stores -- and spending money -- is particularly important during the holiday quarter, during which retailers make 40% or more of annual revenue.

Privately held Toys R Us, based in Wayne, N.J., says it will match prices at websites including those of Wal-Mart, Target, Amazon.com excluding those sold through the third-party Amazon Marketplace, Best Buy, Sears and others.

"We want to take away any concerns our customers might have about maximizing their budgets," said Chief Merchandising Officer Richard Barry.

link

The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.