A group of analysts over at BB&T price-compared a basket of 30 items between Amazon.com (NASDAQ:AMZN) and Bed Bath & Beyond (NASDAQ:BBBY), and found Bed Bath & Beyond to be victorious. On average, Bed Bath & Beyond's prices were 6.5% better than Amazon's, and after accounting for its ubiquitous 20% off coupons, the gap widened to 25%.

Fool contributor Steve Heller believes that investors should take this finding with a grain of salt, given the limited scope of the comparison. Additionally, he believes there's one underlying factor that brick-and-mortar retailers simply cannot compete with Amazon on: convenience. Check out the video below to get his full thoughts on the subject.

Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and Bed Bath & Beyond. The Motley Fool owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.