For the first time, Apple (AAPL +0.00%) is expected to release two new iPhone models this year, to distinctly target different market segments. The iPhone 5S will be the flagship, while the iPhone 5C goes after mid-range consumers.
In many ways, this move is long overdue when considering Apple's history with the iPod and iPad. Both of those product families saw relatively prompt moves downmarket to address lower price points, yet the iPhone has gone six years under its single model strategy.
In the following video, Erin Kennedy discusses Apple's product strategy with Evan Niu, CFA, and Eric Bleeker, CFA.
