The two biggest names in social networking have hit all-time highs. Facebook (NASDAQ:FB) is now flirting with $45 per share, a respectable gain from its controversial IPO price last year.

Bears may have doubted the company's advertising business, but Facebook has effectively changed the game by successfully inserting ads directly into content feeds. Even heavyweight rivals such as Google can't compete directly in social anymore, and Google+ will probably never reach the same network effects.

In the following video, Erin Kennedy discusses Facebook's current price with Evan Niu, CFA, and Eric Bleeker, CFA.

Neither Eric Bleeker, CFA, nor Erin Kennedy has a position in any stocks mentioned. Evan Niu, CFA, owns shares of LinkedIn. The Motley Fool recommends Facebook, Google, LinkedIn, and Yahoo! and owns shares of Facebook, Google, and LinkedIn. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.