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Joblessness, Making Do, Then Making Way

By Alyce Lomax - Sep 9, 2013 at 5:32PM

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These days, making work, not cutting jobs, is very socially responsible.

True economic recovery requires far more gainfully employed American workers, and today's job data is disheartening. Whatever the stock market's bull case has been over the last several years, it hasn't been supported by meaningful economic recovery for many Americans.

Here's one glimmer of hope, though: makers. Granted, the shadow economy can include negative elements such as drug dealing and fewer tax collections, but it also includes regular people making things and selling to one another. One study supposes that the total shadow economy represents $2 trillion.

Many may make things out of necessity and to help scrape by. Part timers are likely finding things to do, supplementing income, saving money, and using extra hours for shadow productivity. They may also launch their creativity, entrepreneurship, and eventually create investable opportunities.

This spirit may save our economic skin.

Lacking jobs and lacking soul
August data reported 169,000 new jobs, missing expectations. The unemployment rate has dipped to 7.3% from 7.4%. Part-time jobs in retail and hospitality generally don't pay big money, and those frequently part-time gigs made up much of the gain.

The U.S. Labor Department has revised the previously announced job gains down 74,000 for June and July. Many people have been looking for jobs and have simply given up. The labor force participation rate, which dropped to 63.2%, has fallen to its lowest level in three and a half decades.

Also, Challenger reported that August layoffs jumped: more than 50,000 jobs were cut, a 34% increase from July and a 57% increase from this time last year.

Back to the future
In my previous column, I made the case for businesses bringing manufacturing jobs back to the U.S. as the right, responsible thing to do in a sagging American economy.

There's another part of this "Made in America" theme, though, and what for many started out as moneymaking (or money-saving) activities could eventually hurt many of the companies that have stymied our job market, and perhaps even save the day.

Late last year, I reviewed Wired editor-in-chief Chris Anderson's book "Makers: The New Industrial Revolution". Anderson points out that for all that the virtual world of "bits" transformed our economy more than a decade ago, now it's on the cusp of yet another transformation: merging digital bits and real-world, customized production.

If you want it done right, do it yourself
Our mass-production world, with many companies focused on super cheap production to boost profitability, leaves underserved market niches.

Take the recent lululemon controversy regarding its "formula" that shirks yoga attire over a size 12. This sparked a conversation with quite a few of friends on social media about a pretty general frustration for people: the inability to find well-fitted clothes for many people, whether heavy, thin, petite, tall, and so forth; the high-production "norm" doesn't serve many shoppers.

In some cases people actually can and do make their own custom clothes. That combines function, creativity, and a way to avoid conformity shopping, not to mention retail markups.

Platforms like Etsy and Zazzle allow handcrafters and artists to sell their jewelry, pottery, visual arts, clothing, and other creations directly to shoppers. eBay's PayPal has been a longtime enabler of person-to-person business transactions like these. It's been a solid and vibrant part of the company's business, but it's also one been one of the most forward looking for many decades.

Dressed for three-dimensional disruption
Public companies' innovations are understandably of far more interest to investors. Along these lines, 3-D printing can bring the maker revolution to an even larger scale.

Speaking of attire, just this morning Stratasys (SSYS 0.11%) made a fascinating announcement: the Verlan Dress debuted for New York's Fashion Week. This 3-D printed dress was designed in a NewSkins workshop by students at Pratt's DHARC studying under Francis Bitonti, and printed with the company's MakerBot Replicators. The MakerBot Flexible Filament, a product that creates items so pliable that they can be form-fitted, will make its public debut soon.

The summer acquisition of MakerBot means Stratasys is vying for the consumer market against rival 3D Systems (DDD 2.19%). MakerBot is also bringing 3-D scanning for desktops to make 3-D models.

One Wall Street analyst has claimed that the 3-D printing market will triple by 2018. Technologies that scale will, of course, more frequently reach consumers, and the smaller makers. This is a good example of sparking future economic upside.

Choose wisely to make money
Although Stratasys trades at a nosebleed 42 times earnings, investors who truly believe that there's big growth over the long haul might be willing to consider this premium-priced stock. Granted, its not yet profitable, but it has a positive attribute in that it has no debt on its balance sheet.

3D Systems trades at 40 times forward earnings, about the same as Stratasys. It's actually profitable, and has a negligible amount of debt on its balance sheet.

Some investors may look for other ways to play a possibly big growth area that is still in a speculative arena and trading at nosebleed valuations. In another nod to preparing their long-term portfolios for disruption, though, investors may want to avoid companies that frustrate or even anger consumers.

The lululemon example is just the tip of the iceberg. Over time, if consumers find other options that they find more palatable, or even better suite their needs, they'll defect. Honestly, if someone forced me to choose between lululemon, trading at 28 times earnings, and a 3-D printing company, I'd go for the latter for the great possibility for real long-term growth.

Some of the best, most innovative companies (and later, investing opportunities) came from nerds and creatives (often the same people) fiddling around in spaces like garages. Apple is one of the prime examples in tech history.

The job market stinks. Many Americans are truly suffering. It's hard to see upside when you worry about the hungry, the cold, and the dejected. However, one area may turn making do into making way, and can make a better future.

Check back at Fool.com for more of Alyce Lomax's columns on environmental, social, and governance issues.

Alyce Lomax has no position in any stocks mentioned. The Motley Fool recommends 3D Systems, Apple, eBay, Lululemon Athletica, and Stratasys. The Motley Fool owns shares of 3D Systems, Apple, eBay, and Stratasys and has the following options: short January 2014 $36 calls on 3D Systems and short January 2014 $20 puts on 3D Systems. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Stocks Mentioned

3D Systems Corporation Stock Quote
3D Systems Corporation
DDD
$11.69 (2.19%) $0.25
Stratasys Ltd. Stock Quote
Stratasys Ltd.
SSYS
$18.92 (0.11%) $0.02
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Apple Inc.
AAPL
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eBay Inc. Stock Quote
eBay Inc.
EBAY
$48.54 (-0.06%) $0.03
Lululemon Athletica Inc. Stock Quote
Lululemon Athletica Inc.
LULU
$333.42 (1.10%) $3.62

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