Software giant Microsoft (NASDAQ:MSFT) announced this week its intentions to give more back to shareholders. The company is boosting its dividend even further while approving a new $40 billion share-repurchase program to replace the outgoing program. Investors didn't feel strongly either way, as shares barely moved.

In contrast, investors were generally pleased with Apple's (NASDAQ:AAPL) $50 billion increase in its own share-repurchase program announced several months ago. Beyond the overall authorization level, investors should consider how management carries out these programs.

In the following video, Erin Kennedy discusses Microsoft's announcement with Evan Niu, CFA, and Jamal Carnette.

Erin Kennedy, Evan Niu, CFA, and Jamal Carnette all own shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.