Software giant Microsoft (NASDAQ:MSFT) announced this week its intentions to give more back to shareholders. The company is boosting its dividend even further while approving a new $40 billion share-repurchase program to replace the outgoing program. Investors didn't feel strongly either way, as shares barely moved.

In contrast, investors were generally pleased with Apple's (NASDAQ:AAPL) $50 billion increase in its own share-repurchase program announced several months ago. Beyond the overall authorization level, investors should consider how management carries out these programs.

In the following video, Erin Kennedy discusses Microsoft's announcement with Evan Niu, CFA, and Jamal Carnette.