Shares of Amazon (NASDAQ:AMZN) are flat a day after the company unveiled two new HD tablets. The new tablets are lighter, faster, and have some new integrated services, but Motley Fool One Analyst Jason Moser isn't all that wowed by the devices -- according to him, these upgrades were to be expected. Instead, what investors should be excited about are the tablets' affordability and their customer-centric focus. After all, as Jason points out, Amazon's focus is on the customer experience, and the new tablets' "Mayday Button" illustrates that.

Nonetheless, Jason thinks that Amazon's a buy. He knows that a lot of investors may be scared off by the company's price tag and its astronomical P/E ratio, but if you look deeper, the company is definitely worth the price for how successful it is.

Jason Moser owns shares of Fool contributor Mark Reeth has no position in any stocks mentioned. The Motley Fool recommends The Motley Fool owns shares of Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.