The Apple (AAPL +0.30%) brand has been a key component in the tech giant's rise to become the world's largest publicly traded company.
Over the years, the company has set trends in advertising (with the 1984 and Think Different campaigns) and across several areas of consumer technology. In doing so, it defined itself as a company where innovation and design matter as much as profits and returns for its investors. Its detractors point out that the company has grown into the giant that it positioned itself against years ago.
And while this argument is certainly fair to an extent, the recent launch of Apple's newest iPhones helped demonstrate that consumers are still crazy for this company and its products. In the most recent manifestation of this, global brand consultancy Interbrand recently ranked Apple's brand as the most valuable in the world in its much-anticipated ranking of the top 100, dethroning longtime leader Coca-Cola.
In this video, Fool contributor Andrew Tonner looks at this recent development and what it means for Apple.
