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You Need to Give the Twitter IPO Another Look

By Tim Beyers - Oct 11, 2013 at 5:09PM

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A deal with Comcast to connect to TV programs reveals the value of Twitter’s data.

Twitter's data may be far more valuable than skeptics suggest, Fool contributor Tim Beyers says in the following video.

How do we know? Twitter recently struck a deal with Comcast ( CMCSA 1.10% ) to create a "See It" button so that users can click on a tweet about a program and be taken immediately to video of the show, including whole episodes.

Comcast has been interested in social data for a while now. For example, a distinct advertising service called "Comcast Spotlight" pitches tools for measuring social TV data. The hook? Using social data makes for better, more targeted ads, the company said in a recent blog post. The only surprise here is that Comcast didn't ink a deal with Twitter sooner, Tim says.

Meanwhile, others are showing interest in Twitter's data. Nielsen Holdings recently provided details of its plan to offer Twitter TV Ratings to networks and ad agencies that subscribe to its other audience research services. Just another sign Twitter is in for a very successful IPO, Tim says.

Now it's your turn to weigh in. Would you buy the Twitter IPO? Why or why not? Please watch the video to get Tim's full take, and then leave a comment to let us know where you stand.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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