Twitter's data may be far more valuable than skeptics suggest, Fool contributor Tim Beyers says in the following video.
How do we know? Twitter recently struck a deal with Comcast ( CMCSA 1.10% ) to create a "See It" button so that users can click on a tweet about a program and be taken immediately to video of the show, including whole episodes.
Comcast has been interested in social data for a while now. For example, a distinct advertising service called "Comcast Spotlight" pitches tools for measuring social TV data. The hook? Using social data makes for better, more targeted ads, the company said in a recent blog post. The only surprise here is that Comcast didn't ink a deal with Twitter sooner, Tim says.
Meanwhile, others are showing interest in Twitter's data. Nielsen Holdings recently provided details of its plan to offer Twitter TV Ratings to networks and ad agencies that subscribe to its other audience research services. Just another sign Twitter is in for a very successful IPO, Tim says.
Now it's your turn to weigh in. Would you buy the Twitter IPO? Why or why not? Please watch the video to get Tim's full take, and then leave a comment to let us know where you stand.