Another Way Marvel Is Cashing In On "Iron Man 3"

By Tim Beyers – Oct 15, 2013 at 7:00PM

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The Walt Disney subsidiary commissions a new comic book series starring Iron Patriot.

Actor Don Cheadle's character from Iron Man 3, the Iron Patriot, is getting his own comic book. In the following video, Fool contributor Tim Beyers explains why Walt Disney (DIS -0.93%) investors should care.

Marvel announced the forthcoming series at last weekend's New York Comic Con. Writer Ales Kot and artist Garry Brown will team up on the book, which takes a closer look at Tony Stark's best friend, Col. James Rhodes.

We won't know how fans will take to the comic till it shows up in shops in 2014. But Tim sees this as Marvel creating what amounts to an indirect tie-in for fans of the Iron Man films who want to see more of the characters Cheadle and Robert Downey Jr. have brought to life on-screen. A franchise-building opportunity for Disney, in other words.

Will the effort pay off for Walt Disney investors? Tim answers this question and more in the video. Please watch and then leave a comment to let us know where you stand.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Walt Disney and Time Warner at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.