Starbucks (NASDAQ:SBUX) is the "dark horse of the Tea Wars." The company dominates the international retail coffee business, and it's ready to transfer that knowledge to the burgeoning global market for tea. In the accompanying video, Fool contributor Asit Sharma discusses Starbucks' new Teavana tea bar in New York City, as well as the company's attempt to create a new category in tea. Asit argues that Starbucks has much to gain and little to lose from this expansion, based on its relatively modest purchase price for Teavana, and has many opportunities to influence the way consumers approach tea in North America.
To learn more about the global battle for market share of the world's most consumed beverage after water, be sure to also check out the "Tea Wars" video article series.
Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends Starbucks. The Motley Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.