Barbell image courtesy Eric McGregor, under Creative Commons License.
For more than a decade, McDonald's (MCD 0.04%) has been operating from a playbook called "Plan to Win." In this year's version, the company is focusing on three global priorities:
- Optimize and Evolve the McDonald's Menu
- Modernize the Customer Experience
- Broaden Accessibility to the McDonald's Brand
In the accompanying video, Fool contributor Asit Sharma reviews each of these priorities, and discusses a potential flaw in McDonald's current game plan, setting the stage for the final article in this series, in which he discusses the flaw in detail and offers a potential solution. Long-term investors in McDonald's may be interested in checking out parts one and three of this series for insight into McDonald's current drive to increase market share.
