A God Joins Disney’s Princesses in the Magic Kingdom

By Tim Beyers – Oct 31, 2013 at 7:00PM

NYSE: DIS

Walt Disney

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Thor takes up residence at Disneyland as the House of Mouse turns to Marvel, once more.

Marvel has finally started taking over Walt Disney's (DIS -0.21%) theme parks, Fool contributor Tim Beyers says in the following video.

How so? A new Thor exhibit is now live at Disneyland. Granted, it won't be a ride like the planned "Iron Man Experience" coming to Disneyland Hong Kong. There's still benefit to reminding visitors that Thor and the Avengers are now Disney characters, Tim argues.

For investors, the good news is that the House of Mouse is getting aggressive when it comes to bringing Marvel characters into its theme parks and resorts, which, as a group, generate close to $13 billion in revenue annually. Adding more Star Wars rides could boost that total, Tim says.

Do you agree? Have you visited the new Thor exhibit at Disneyland? Please watch the video to get Tim's full take, and then leave a comment to let us know what you think.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Walt Disney at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.