It was 13 years ago when The Motley Fool championed an effort to require public companies to open earnings calls to the individual investor and general investing public -- not just their largest shareholders and official Wall Street analysts.

Fast forward to today and The Motley Fool is once again front-and-center in the efforts to better connect companies with all their shareholders.

That's why we are partnering with Zillow (ZG -2.97%) to give the individual investor an even louder voice. This time, via Twitter and Facebook.

During its May earnings call, Zillow became the first company to take questions sourced directly from Tweets using the hashtag: #ZEarnings. Next Tuesday, Zillow CEO Spencer Rascoff and team will continue this trend and address multiple questions during the call asked via Twitter and Facebook, in addition to questions from those dialed into the earnings conference call.

Specifically, the Zillow management team will address at least two questions asked directly from the Fool community, either on the call or on Twitter!

This is an incredible opportunity to have an open dialogue with a business that grew its revenue nearly 70% in the second-quarter over the previous year and welcomes more than 61 million unique monthly visitors to its platforms. Whether you are bullish or bearish on the stock, now is the time to ask those important questions about the business. Are Premier Agent subscriptions slowing as interest rates rise? Will the company continue to expand via acquisition like its recent purchase of StreetEast? 

As if having the opportunity to potentially get your questions answered live on the company's call wasn't cool enough, after the earnings are announced we will have an exclusive Fool.com interview with CEO Spencer Rascoff to answer even more questions. In addition to the exclusive interview, Motley Fool analysts Jason Moser and Matt Argersinger will moderate a Twitter conversation with Rascoff immediately following the call -- again using the hashtag #ZEarnings.

In an ideal and Foolish world, Zillow's push to engage and recognize the individual investor is just the beginning. Like we did 13 years ago, let's take this opportunity to show the investment world how loud the voice of the individual investor and Foolish community can be! #ZEarnings!