Amazon.com (NASDAQ:AMZN) may have the cash to compete in streaming, but it's too easy to brush aside Prime's programming choices, Fool contributor Tim Beyers says in the following video.

Amazon would naturally disagree. The e-tailer closed a strong third quarter noting that it added "millions" of Prime members but without offering viewing statistics among that group. Tim says he largely ignores Amazon's streaming product since Netflix (NASDAQ:NFLX) offers a cheap, convenient, and attractive streaming alternative.

He isn't alone. Amazon and Hulu serve far fewer subscribers than does Netflix, whose U.S. membership now dwarfs that of even HBO. And those aren't just idle accounts. According to a CNBC interview with BTIG analyst Richard Greenfield, Netflix subscribers tend to watch 93 minutes of programming per day. That's an astounding level of engagement that rivals the major broadcast networks.

Is Amazon's pursuit of Netflix via Prime programming a waste of capital? Please watch the video to get Tim's full take and then leave a comment to let us know what you think.