Sales of Tesla Motors' (NASDAQ:TSLA) highly regarded Model S may be tracking even better than expected, Fool contributor Tim Beyers says in the following video.
According to new research from auto tracker Edmunds, the Model S is the top-selling car in eight of America's 25 richest zip codes. Not entirely surprising when you consider that Tesla is a premium brand, Tim says.
Yet it's also impressive when you consider that these same zip codes -- all eight are located in Tesla's home state of California -- have historically been well-served by BMW, Mercedes, and other luxury brands. The message? Just as Apple is for computer and device shoppers, Tesla has become a leading aspirational brand among car buyers.
Will that translate to higher earnings and guidance when Tesla reports third-quarter financial results tomorrow? Tim answers this question and more in the video. Please watch now and leave a comment to let us know where you stand.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares of any of the stocks mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
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