In today's Consumer Countdown, consumer goods analysts Michael Finarelli and Sean O'Reilly join Mark Reeth to discuss one of the big stories from their sector late last week.
Target (NYSE:TGT) announced that it accidentally shipped 150 Microsoft (NASDAQ:MSFT) Xbox Ones to some lucky gamers. One intrepid gamer immediately started auctioning his new console on eBay for upwards of $1,000, but was quickly stopped.
While this may make Target look bad, neither Sean nor Mike think it will hurt the company in the long run. As for Microsoft, it may actually help keep the company in the public eye as rival Sony prepares to release its new console this Friday.