This segment is from Thursday's edition of 'Digging for Value', in which sector analysts Joel South and Taylor Muckerman discuss energy & materials news with host Alison Southwick. The twice-weekly show can be viewed on Tuesdays & Thursdays. It can also be found on Twitter, along with our extended coverage of the energy & materials sectors @TMFEnergy.

For a company like Halliburton (NYSE: HAL), headlines are very easy to come by. When it comes to the smaller, less diversified -- and less once-controversial -- Helmerich & Payne (NYSE: HP), unaware investors should take notice. Given its exposure to the U.S. onshore drilling market, if natural gas prices rise above $4 per thousand cubic feet, as many expect, Helmerich & Payne's business could soar. To find out more, check out Thursday's episode below.