But Big G has finally come around to Nielsen's worldview, opening up YouTube videos and other Google-owned media to third-party eyeball tracking. Ad buyers want to know more than just how many video hits "Gangnam Style" has amassed (1.8 billion, for the record). In the following video, Fool analyst, former Nielsen worker, and all-around cool customer Anders Bylund explains why this is a big deal.
Anders Bylund is a Foolish Technology and Entertainment Specialist. Where the two markets intersect, you'll find his wheelhouse. He has been an official Fool since 2006 but a jester all his life.
Hypoallergenic. Contains six flavors not found in nature. Believes in coyotes and time as an abstract.
We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.
- Nov 16, 2013 at 6:30PM
- Consumer Goods