In this video from Wednesday's edition of MarketFoolery, host Mark Reeth and Motley Fool analysts Matt Argersinger and Bryan White take a deep Foolish dive into retail stock earnings and what the holiday season ahead looks like for the retail sector.

Lowe's announced disappointing numbers this morning, sending shares down, while J.C. Penney reported similarly disappointing numbers, sending shares up. What gives? Plus, our analysts dive into the latest retail report from the Commerce Department and make some predictions about Black Friday.

Fool contributors Bryan White and Mark Reeth have no position in any stocks mentioned. Matthew Argersinger owns shares of Amazon.com and has the following options: long January 2014 $200 calls on Amazon.com, short January 2014 $200 puts on Amazon.com, and short January 2014 $300 calls on Amazon.com. The Motley Fool recommends Home Depot. It recommends and owns shares of Amazon.com and eBay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.