Happy Black Friday, Fool! Good luck shopping tomorrow. And know that if you have a newer iPhone, you won't be alone. Apple (NASDAQ:AAPL) will be stalking you throughout, Fool contributor Tim Beyers says in the following video.
Why, you ask? iBeacon, an Apple technology that went live with iOS and which uses Bluetooth technology to pinpoint your location indoors. Macy's is among those planning to use the feature to present customers with coupons and other other forms of digitized service. The Mac maker is also using iBeacon to track your movements once you enter an Apple Store.
Creepy? Tim thinks so, but he's also mindful that Google has been tracking users for years. Virtually all smartphone services are location-based now. On-the-spot digital shopping assistance is hardly surprising considering how far the industry has come.
Is Apple going too far with iBeacon? Or is it a value-added service that could make the company's high-tech stores more efficient and profitable? Tim answers these questions and more in the video. Please watch now and then leave a comment to let us know what you think.