Cars are becoming the ultimate mobile devices as automakers and mobile platform providers move toward an integrated future. As a result, the tech giants catalyzing this movement can expect to see substantial revenue increases as the new market develops.
The iPhone serves as the brain of Apple's "iOS in the Car" system. In other words, many of the platform's features are accessible only when an iPhone is connected via a wire, or wirelessly through Bluetooth or Wi-Fi. Once the device is connected, a touchscreen in a center console gives drivers access to Siri, maps, music, and more. Users can utilize this touchscreen or can employ "Eyes Free," which allows them to access the same features with nothing more than voice commands.
Unlike Apple, Google's system will not require a device. Instead, the company wants to run the Android software off of hardware built into the car. Reports guess that the in-car Android platform will be a cross between an information system and an entertainment center, giving drivers and passengers access to Google Maps, music, Play, and more.
Putting Android software in Audi vehicles creates a bit of a perceptual disconnect that may ultimately deter consumers and drive down sales volumes.