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Macy's Continues to Outperform: Time to Buy?

By Andrés Cardenal – Jan 10, 2014 at 1:10PM

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Macy's is outperforming the competition in a very challenging retail environment, and that says a lot about the company and its management team. Should you go shopping for Macy's stock?

Recent earnings reports from retailers like Bed Bath & Beyond (BBBY -26.23%), Sears (SHLDQ), and Family Dollar (FDO.DL) are confirming that the retail industry in general is going through a tremendously challenging period. In this context, Macy's (M -1.91%) is delivering solid performance and a strong outlook. Should investors go shopping for Macy's stock?

The dismal retail industry
Beth Bath & Beyond crashed by almost 12.5% on Thursday as the company reported lower-than-expected sales and earnings for its fiscal third quarter ended on Nov. 30. Sales during the quarter increased by 6% to $2.9 billion, comparable-store sales grew by 1.3%, and earnings per share came in at $1.2, an increase of 8.7% year over year.

This performance was below analysts' estimates, but the really negative news was the reduction in guidance for the fiscal fourth quarter. Earnings-per-share guidance was cut to between $1.60 and $1.67 versus a previous range of $1.70 to $1.77.

Sears has been reporting declining sales over the last few years, so the company's problems probably come from a combination of a tough economic environment for the industry and a management team that can't seem to find a way to turn the company in the right direction.

The stock was falling by more than 14% on Friday as Sears reported a big decline of 7.4% in quarter-to-date holiday season comparable sales and a 3.9% fall in year-to-date comparable-sales figures. The company is forecasting a loss of between $2.35 and $3.39 per share for the quarter ending on Feb. 1.

Family Dollar reported earnings for the first quarter of its fiscal year on Thursday, and the numbers were also below expectations. Total sales increased by 3.2% during the quarter, but comparable-store sales fell by 2.8% versus the same period in the previous year. Earnings per share during the quarter ended on Nov. 30 dropped to $0.68 per share versus $0.69 in the year-ago period.

Family Dollar also reduced guidance for fiscal 2014; the company is now expecting earnings per share in the range of $3.25 to $3.55 versus a previous guidance of between $3.80 and $4.14 per share. Like many other companies in the industry, Family Dollar is warning about a difficult economic environment for the sector, according to Chairman and CEO Howard R. Levine: "Many of the top-line challenges we faced in the first quarter, including a challenged consumer and an intensified promotional environment, have continued to impact our business."

What Macy's is doing right
In stark contrast to reports from other industry players, Macy's is actually doing quite well in such a challenging environment. The company reported that comparable sales including departments licensed to third parties jumped by 4.3% in the holiday shopping season, which includes November and December combined.

Management expects sales to increase between 2.3% and 2.5% in the fourth quarter of 2013 and between 2.2% and 2.3% for the full year. Macy's reiterated its fiscal 2014 guidance of comps growth in the 2.5% to 3% range and earnings per share are forecast to be between $4.40 and $4.50 during the coming year.

The company announced a series of initiatives aimed at reducing $100 million in annual expenses starting in 2014. Unfortunately, Macy's plans to cut around 2,500 jobs as a consequence of this reorganization. These kinds of decisions can be tough to make and also to understand, especially for a company that is doing quite well financially. But the move also shows that management is focused on maximizing efficiency to succeed in a savagely competitive environment.

Macy's is staying ahead of the pack by relying on private-level offerings, efficient inventory management, and price optimization. The company's omnichannel approach seems to be bearing fruit, and its My Macy's localization initiative is providing a more tailored retail experience for customers while improving economies of scale for investors.

The fact that the company is reducing its workforce in spite of reporting healthy sales figures could be interpreted as a sign of growing online sales as a proportion of total revenues. This is a crucial competitive factor considering industry trends and also a positive driver when it comes to profit margins.

Bottom line
Even mediocre companies can prosper when the wind is at their back, but it takes a superior management team to thrive in an aggressively competitive environment. Macy's is doing quite well in a challenging scenario for the industry, and that says a lot about the quality of its management team and the company's competitive strengths.


Fool contributor Andrés Cardenal has no position in any stocks mentioned. The Motley Fool recommends Bed Bath & Beyond. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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