At just $1.2 billion, the e-cigarette market represents a minuscule fraction of the towering $89 billion tobacco industry. But this may very well change soon, as analysts predict e-cig sales to surpass those of regular cigarettes within the next decade. In order to find out which brands are currently positioned to benefit the most, don't miss the following slideshow. You'll learn all about what the major players, including Altria (MO -0.12%), Lorillard (LO.DL), Reynolds American (RAI), and Philip Morris International (PM -0.14%) are doing to capture share in this booming market.
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