Twitter's (TWTR) plan to give marketers better tools for microtargeting prospects via Promoted Tweets could have a huge impact on growth, Fool contributor Tim Beyers says in the following video.
Specifically, Twitter is exploring ways for marketers to use email lists to find prospects on Twitter and then construct campaigns that would push ads into their feeds at opportune times. The company is also offering the option to target public Twitter profiles with Promoted Tweets. The hope? Make ad spending more effective by targeting only the highest-probability prospects.
Investors should love the strategy, Tim says, if only because marketers have struggled to find and market to qualified prospects via social media. Look at Facebook (META 2.33%), which has gone so far as to sift through users' browsing data in order to present more relevant ads in users' newsfeeds. There's also Google (GOOGL 0.36%), which created Google+ in part to help unify profile data for serving better data -- and more relevant ads. Now Twitter is playing the same game, but with a platform that -- via organizing tools such as lists, hashtags, and the like -- is already well-suited for microtargeting. Expect growth to follow.
Do you agree? Are you marketing to prospects via social media, and if so, how? Please watch the video to get Tim's full take and then leave a comment to let us know what you think of Twitter's growth strategy.