"We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future." Those words from Facebook (NASDAQ:FB) CEO Mark Zuckerberg in a recent Bloomberg Businessweek interview are at the core of the social network's new strategy. What does the strategy entail? Lots of apps.

In the following video, Fool contributor Daniel Sparks and Motley Fool technology bureau chief Evan Niu look at Facebook's new plan. The company's just-launched Paper app is one of the first apps to stem from the strategy. But it certainly won't be the only new app this year. The company's new Facebook Creative Labs initiative will bring many new Facebook apps to market this year.

Check out the following video to see what Daniel and Evan think of Facebook's new plan.

Daniel Sparks and Evan Niu, CFA, have no position in any stocks mentioned. The Motley Fool recommends and owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.