In this segment of The Motley Fool's all-financials show Where the Money Is, Fool financial analysts Matt Koppenheffer and David Hanson take a question from a Fool reader on Facebook who writes, "Please discuss the upside potential for Bank of Ireland (NYSE: IRE)? I'm from Ireland and it is in a unique situation -- it is the only bank left trading in Ireland. This year, it will post its first profits since 2007 when it posted €1 billion in profits. Its market cap today is at 70% of pre-crash. I love the fact that Wilbur Ross and Prem Watsa own 20% of the firm. What do you think of the upside potential?"
The guys look at Bank of Ireland's unique situation and dig into some of its financials, and note that while the upside could be big here as Ireland continues to recover, sometimes buying the best house in a bad neighborhood is just too risky a move to make.