Please ensure Javascript is enabled for purposes of website accessibility

Confirmed: Google, Inc. Wants YouTube to Disrupt Traditional TV

By Tim Beyers - Feb 11, 2014 at 6:45PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Google, Inc. taps Susan Wojcicki to lead YouTube's efforts to disrupt traditional TV.

Google (GOOGL -2.46%) has just taken its plans to disrupt traditional TV to the next level, Fool contributor Tim Beyers says in the following video.

How so? CEO Larry Page recently named Susan Wojcicki as chief executive of YouTube, the streaming video channel that serves more than 1 billion active users monthly. At least one estimate quoted at Wired says the service was responsible for $5 billion in revenue last year. Impressive, but also tiny compared to the more than $60 billion spent on TV advertising in the U.S. alone.

Google seems determined to change the dynamic, and has tasked longtime ad boss Wojcicki with figuring out how to tip the scales in its favor. One potential approach, Tim says, would be to figure out ways to get newer channels up and earning revenue fast. As it stands now, YouTube seems to be a business for a few privileged operators and a hobby for the remainder.

Do you agree? How do you rate Wojcicki's chances of turning YouTube into a legitimate rival to traditional TV?  Please watch the video to get Tim's full take and then leave a comment to let us know whether you would buy, sell, or short Google stock at current prices.

Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple, Google, and Netflix at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends and owns shares of Apple, Google, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$117.21 (-2.46%) $-2.96

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
397%
 
S&P 500 Returns
128%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/19/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.