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This Is the Future of Soda

By Chris Hill – Feb 12, 2014 at 8:38PM

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Are SodaStream or Keurig machines the future of the soda industry, and are Coke and Pepsi in trouble?

In this video from Wednesday's MarketFoolery podcast, host Chris Hill and Motley Fool analysts Bryan White and Bill Barker break down the carbonated-beverage landscape today, and the future of soda.

Dr Pepper Snapple Group (DPS) reported earnings, and while sales, volume, and profit were all down, shares hit a new all-time high as the company won the expectations game on Wall Street. More broadly, though, this may speak to a secular decline in the consumption of sugary drinks in the United States, as consumers continue to trend toward healthier eating habits. In this segment, the guys discuss this decline and how it may affect the biggest players in the space -- Coca-Cola (KO 0.88%) and PepsiCo (PEP -0.11%) -- and they also look at the future of soda. Coke just recently signed a major agreement with Green Mountain Coffee Roasters (GMCR.DL), leading many to speculate that consumers may soon be able to make some form of Coca-Cola at home via a Keurig machine, something that may directly threaten SodaStream (SODA) and its business.

Bill Barker and Bryan White have no position in any stocks mentioned. Chris Hill owns shares of Coca-Cola. The Motley Fool recommends Coca-Cola, Green Mountain Coffee Roasters, PepsiCo, and SodaStream and owns shares of Coca-Cola, PepsiCo, and SodaStream. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Stocks Mentioned

Coca-Cola Stock Quote
Coca-Cola
KO
$64.35 (0.88%) $0.56
Keurig Green Mountain, Inc. Stock Quote
Keurig Green Mountain, Inc.
GMCR.DL
Dr Pepper Snapple Group, Inc. Stock Quote
Dr Pepper Snapple Group, Inc.
DPS
SodaStream Stock Quote
SodaStream
SODA
PepsiCo Stock Quote
PepsiCo
PEP
$185.69 (-0.11%) $0.21

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