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A lot of big companies have tried to roll out Web-based TV services, only to fall flat on their faces. DISH Network (DISH +0.00%) appears to have succeeded, striking a groundbreaking deal with Disney (DIS +0.00%) that will allow the country's second largest satellite television provider to stream live and on-demand shows from Disney's ABC, ESPN, and its namesake cable channel.
This is the first deal of its kind. Broadcasters and premium cable networks have been hesitant to offer up their content as truly mobile streams, fearing that folks will cherry-pick the channels they watch.
How did a satellite-TV giant get the family-entertainment giant to hop on? Money played a factor, but DISH also promised that it would disable its customers' ability to skip through ads while a show is still relatively new. In other words, the difference between DISH and everybody else that's flopped in trying to put together an "over-the-top" streaming service is that it had a disruptive technology -- the ad-zapping Hopper DVR -- that it could use as a negotiating chip.
It's about time. Future generations may laugh when they hear that you used to pay ridiculous bills for access to hundreds of channels when all your really watched was a dozen at best.
Briefly in the news
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