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Ford's Mark Fields on Ford's Challenges in North America

By John Rosevear and Rex Moore - Mar 10, 2014 at 6:01PM

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The Blue Oval's chief operating officer talks to us in-depth about Ford's prospects and challenges in its home market.

The Motley Fool recently had a chance to spend some time talking with Ford's ( F -3.67% ) Mark Fields -- and we got it all on video to share with you. 

Fields' name may not yet be a familiar one, but it will be: He's currently Ford's chief operating officer. He's essentially running the company on a day-to-day basis, and he's widely expected to take over as CEO when Ford's current chief, Alan Mulally, retires.

If that's the way it ends up going, we think Ford will be in good hands. Fields is very different from Mulally, but he impressed us with his candor and his willingness to share his deep understanding of all corners of Ford's business. 

As a way to introduce him to Motley Fool readers, John Rosevear asked him to talk about each of Ford's regional operations in turn. We asked him to give us his view of the outlook for each of Ford's regional businesses for the coming year, and to talk to us about the significant challenges and opportunities facing Ford in different parts of the world. 

In this excerpt from the interview, you'll hear Fields talk in depth about Ford's plans for North America in 2014. As Fields says, this is a year of major product launches: Between the new F-150, the new Mustang, and refreshed versions of other products, Ford has a busy year ahead.

We think it's important for Ford shareholders to get a good look at Fields, and we were very pleased to have this opportunity to bring our conversation with him to you. Check out this excerpt from our interview, and then scroll down to leave a comment with your thoughts below.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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