TV's top creators no longer need bet everything on the major broadcast and cable networks, Fool contributor Tim Beyers says in the following video.

Google (NASDAQ:GOOGL) and Roku deserve an increasing share of the credit for the shift. Last summer, the search king released Chromecast for plugging on-demand programming into any HDMI-enabled television. Last week, Roku followed suit with the Streaming Stick, a similar device that also comes with a remote. The combination costs $50 versus $35 for the Chromecast.

Some are writing of how the more functional Streaming Stick might crimp demand for the Chromecast, especially when you consider Roku's long history as a Netflix (NASDAQ:NFLX) partner and maker of set-top boxes. Estimates peg the number of Roku-enabled apps at north of 1,200.

Tim says these comparisons miss the point. Instead, by increasing access to direct-to-device programming from Netflix, Instant Video, YouTube, and more via Wi-Fi, Google and Roku are fulfilling a key wish of the growing number of us who want anytime, anywhere programming.

Now it's your turn to weigh in. Do you own a Chromecast? Will you purchase the Roku Streaming Stick when it ships next month? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.