In a rare bit of truly good news for a brick-and-mortar retailer, fourth-quarter profits for Williams-Sonoma (NYSE:WSM) came in higher than expected, with the company also increasing its dividend by 6%, sending shares upward. But with so many other retailers facing a serious threat from Amazon.com (NASDAQ:AMZN), what is Williams-Sonoma's secret to staying strong in today's difficult retail environment?

In this segment from Thursday's Investor Beat, host Chris Hill and Motley Fool analyst David Hanson discuss Williams-Sonoma's proactive efforts at becoming successful selling directly to consumers online, while other retailers sit back and let Amazon eat their lunch. They also touch on the other channels the company is tapping to remain a strong retailer today.