Please ensure Javascript is enabled for purposes of website accessibility

Google Rolls Out Android Wear Initiative

By Eric Volkman – Mar 18, 2014 at 6:39PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Google is not just about the Glasses anymore in terms of wearable tech. Its new push already has partners such as Fossil.

Google (GOOGL 2.34%) is making a new push into the world of wearable computing. The tech giant today announced it is rolling out in Android Wear initiative, extending a version of the company's operating system to the world of clothing and other wearable items. The launch will begin with the release of Android-enabled watches.

Noted tech and apparel companies are already jumping on the initiative, introducing Android Wear-compatible projects. Motorola, currently a subsidiary of Google, has unveiled the Moto 360 watch, while fellow electronics specialist LG has its own Android Wear timepiece, the G Watch.

Meanwhile, fashion brand Fossil (FOSL 0.48%) today said it is working together with Google to develop products for the operating system. The apparel maker's chief strategy and marketing officer, Greg McKelvey, was quoted in a company press release as saying that "although still very much in the formative research and development stage, we are committed to playing an active role in the push toward wearable technology and helping to shape the fusion of fashion and technology."

Eric Volkman has no position in any stocks mentioned. The Motley Fool recommends Fossil and Google, and owns shares of Google. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.