Google (NASDAQ:GOOGL) is making a new push into the world of wearable computing. The tech giant today announced it is rolling out in Android Wear initiative, extending a version of the company's operating system to the world of clothing and other wearable items. The launch will begin with the release of Android-enabled watches.
Noted tech and apparel companies are already jumping on the initiative, introducing Android Wear-compatible projects. Motorola, currently a subsidiary of Google, has unveiled the Moto 360 watch, while fellow electronics specialist LG has its own Android Wear timepiece, the G Watch.
Meanwhile, fashion brand Fossil (NASDAQ:FOSL) today said it is working together with Google to develop products for the operating system. The apparel maker's chief strategy and marketing officer, Greg McKelvey, was quoted in a company press release as saying that "although still very much in the formative research and development stage, we are committed to playing an active role in the push toward wearable technology and helping to shape the fusion of fashion and technology."