One of the more fascinating discussions at South by Southwest Interactive in Austin, Tex., centered on IBM's (NYSE:IBM) Watson computer. While famous for its performance on the TV quiz show Jeopardy, IBM has much greater revenue-generating goals ahead for it.

The next generation of apps for Watson could involve enhanced selling opportunities for retailers like Amazon.com (NASDAQ:AMZN). Amazon could team up with the supercomputer and offer a shopping experience unlike anything consumers are seeing today.

The health-care field is also set to benefit. Watson has the potential to drastically cut down on misdiagnoses, and save untold lives in the process.

In the following video, Motley Fool analysts Lyons George and Rex Moore report from SXSW on the promising future of IBM's Watson project.