Although neither company is commenting officially on the deal, The Wall Street Journal is reporting that Apple (NASDAQ:AAPL) is in talks with Comcast (NASDAQ:CMCSA) over a streaming TV service that would use an Apple set-top box. The deal would give Apple priority treatment for its content on Comcast's network.

In this segment from Monday's edition of Investor Beat, host Chris Hill and Motley Fool analysts Matt Argersinger and Taylor Muckerman discuss what each side would get out of the deal. While such an agreement would be a clear win for Apple, helping the company break into a space it has wanted to be in for years, the benefits aren't so clear for Comcast. The guys also discuss how the massive proposed deal for Comcast to buy Time Warner Cable (NYSE: TWC) plays into this arrangement, and just how likely that behemoth acquisition is to get past regulators.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.