When looking at credit card stocks, many investors immediately gravitate toward the biggest players in the space, often overlooking Discover (NYSE:DFS). But in this video from Thursday's Where the Money Is, Motley Fool financial analyst Matt Koppenheffer throws his vote of confidence behind the stock, and gives investors several reasons why he sees it as a buy today.

Matt cites the company's brand strength, its discplined lending culture, and its management team's long-term track record of success.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.