What Should I Do With My Yelp Shares?

Shares of Yelp have taken a hit over the past week due to some troubling headlines. Is it time to cut and run?

Jason Moser
Jason Moser and Brendan Mathews
(TMFJMo)
Apr 7, 2014 at 1:00PM
Technology and Telecom

In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks, "I bought 30 shares of Yelp (NYSE:YELP) yesterday. Should I sell cut my losses or wait the 10 years I'm in for? Please help!"

Jason and Brendan both feel that while investors are right to be concerned about Yelp's problems today, this isn't a deathblow to the company. It may even be an opportunity for management to improve its process in order to make the reviews on the site even more valuable. Investors who own shares today should pay attention to how management is reacting, but that doesn't necessarily mean they should hastily sell, either. If you invest in a company with a 10-year time horizon, then take full advantage of it. Today's headlines will pass and, at its core, Yelp is still a fundamentally sound business.