What's the Future of Coca-Cola?

Two of the Fool's analysts discuss the future of Coca-Cola and whether the company is losing the younger generation to healthier options.

Brendan Mathews
Brendan Mathews and Jason Moser
Apr 26, 2014 at 9:00AM
Consumer Goods

In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who writes: "Coke is going down, and I'm wondering if soda companies are losing the younger generation who seem to go for the healthy drinks. I'm thinking I should sell. What does the Team think about the future of Coke?"
 
While domestic soda volumes may be declining, as Brendan points out, the majority of Coca-Cola's (NYSE:KO) business is outside the United States, where volumes are growing. And, as Jason points out, Coca-Cola has the opportunity to add new products -- like Honest Tea -- to its powerful distribution system to offset stagnant soda volumes. Both agree that Coca-Cola is likely to be a solid long-term investment, though don't expect rapid growth.