In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks, "What price do you think Apple (NASDAQ:AAPL) will rise to? Is a $700 share price in the future?"

Brendan points out, to start, that Apple isn't likely to hit $700 per share anytime soon because of the upcoming seven-for-one stock split. That said, Brendan likes the stock because of its brand, its high level of profitability, and its relatively cheap price based on current prices. Jason agrees that Apple is a solid play, and he likes its strong balance sheet. Brendan points out that the strong balance sheet has allowed the company to pay dividends, and repurchase shares. 

Brendan Mathews owns shares of Apple. Jason Moser has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.