A recent article published by Reuters stated, "Smokers trying to quit are 60 percent more likely to report success if they switch to e-cigarettes than if they use nicotine products like patches or gum, or just willpower."
That's great news for ecig makers, such as market leader Lorillard (LO +0.00%), whose blu ecigs are very popular with about a 45% market share in the U.S., as well as Altria (MO +0.19%).
In this episode of The Motley Fool's health-care show Market Checkup, analysts David Williamson and Michael Douglass talk about the future of ecigs, the problems manufacturers may face from lawmakers, and the rise of vaporizers.
