A recent article published by Reuters stated, "Smokers trying to quit are 60 percent more likely to report success if they switch to e-cigarettes than if they use nicotine products like patches or gum, or just willpower."
That's great news for ecig makers, such as market leader Lorillard (LO.DL), whose blu ecigs are very popular with about a 45% market share in the U.S., as well as Altria (MO -0.09%).
In this episode of The Motley Fool's health-care show Market Checkup, analysts David Williamson and Michael Douglass talk about the future of ecigs, the problems manufacturers may face from lawmakers, and the rise of vaporizers.
