When it comes to the stock market, trying to time the perfect moment to jump in and out is usually a losing proposition. Though it may seem like this article is encouraging investors to practice such a strategy, nothing could be further from the truth.

Below are three popular companies that I believe will be making huge moves in the coming week. That's because all three are reporting first-quarter earnings, and all three have a lot of investors shorting their respective stocks.

But instead of trying to benefit from the outsized moves these stocks will likely make, I instead encourage current shareholders to buckle in for a wild ride. Before making any buy or sell choices, be sure to review your original thesis for investing in these companies in the first place.

The slideshow below will help you figure out what to look for, and what to ignore, when Fuel Cell (NASDAQ:FCEL)Ambarella (NASDAQ:AMBA), and Vera Bradley (NASDAQ:VRA) come out with their reports this week.