NVIDIA (NVDA -1.44%) introduced its powerful Tegra K1 chip at the 2014 International CES earlier this year. It's an important product for NVIDIA, which has done a good job differentiating itself by serving the high end of the market.

Motley Fool analyst Rex Moore was in Las Vegas for CES, and spoke with NVIDIA's Doug MacMillan about the chip and what it will mean to consumers and developers.

In this video segment MacMillan describes the impact of putting the powerful Kepler GP architecture onto a mobile chip for the first time. Consumers will really see the difference when it comes to visual computing and processing, he says.

A full transcript follows the video.

Rex Moore: K1 is a big deal here at International CES. Tell me about it, and why it is a big deal.

Doug MacMillan: Tegra K1 is the latest chip in the Tegra family, and it's a massive deal because it's the first time we've brought the Kepler GP architecture to mobile.

The same architecture that runs supercomputers around the world, and is running in workstations, and runs in PCs, is now in mobile. We have a 192 core GPU in a mobile processor for the first time, so it's a pretty big event for mobile.

Moore: What does it mean to the consumer -- the people who actually consume the technology?

MacMillan: With that much graphics horsepower, it means that we're going to get desktop gaming, for example, into tablet products for the first time. It means that we'll be able to do amazing things with camera and other visual things. Anything that takes visual computing or you need to do visual computing processing is where the Tegra K1 will shine.