On Wednesday's Market Foolery, host Chris Hill and Motley Fool One analysts Jason Moser and Morgan Housel check out the latest venture from Chinese e-commerce giant Alibaba, a consumer online shop called 11main.com. Chris wants to know: Will the new offering hurt Amazon (NASDAQ:AMZN) and eBay (NASDAQ:EBAY)?

With Alibaba already more than successful in e-commerce in China, Chris knows that Alibaba will bring a lot to the table here in the U.S. While Jason sees Alibaba as a brand that has well established itself in China, he doesn't believe 11main.com will hurt these U.S. online powerhouses. Amazon and eBay, Jason explains, have cultivated strong customer relationships and established loyal customer bases. He says that the new shop may offer more unique items, though, similar to OneKingsLane.com. Morgan sees Alibaba as a company that will effectively operate as a start-up in the U.S., as the majority of consumers here don't recognize the brand.