In the spirit of World Cup competition, we're holding our own tournament in search of the Better Stock Today. We're pitting 32 companies against each other, and you, the reader, will determine the winner.

Facebook takes on Energy Transfer Partners for this first round-robin match up in our search for the better stock today.

Motley Fool tech analyst Jamal Carnette thinks Facebook (META 0.49%) should advance to the next round for one big reason: The price still doesn't match its potential. Right now, Facebook is the first place many people go to in the morning, and that's immensely valuable to Facebook's real customers -- marketers. In addition, Facebook is looking at growing both users and viewing times. Facebook has redefined the Internet and will continue to grow its massive ad-based revenue at a healthy clip. That's why Facebook deserves to win this match.

Joel South, energy analyst at The Motley Fool, thinks Energy Transfer Partners (ETP) is a great investment for dividend lovers. The master limited partnership currently distributes a very respectable 6.6% yield, but with strong segment diversification, a proven track record of executing on project backlogs, and a built-out pipeline infrastructure ready to service U.S. LNG exports, distributable cash flows should continue to pick up for unitholders.

Vote here to determine the winner of this match, and sound off in the comments. Check back to Fool.com to see who advances in the tournament.