In the spirit of World Cup competition, we're holding our own tournament in search of the Better Stock Today. We're pitting 32 companies against each other and you, the reader, will determine the winner.

American Express takes on Energy Transfer Partners for this last round-robin match up in our search for the better stock today.

Financials analyst Tyler Riggs believes that the number one reason American Express (NYSE:AXP) is the strongest buy in the field is the company's extremely strong competitive position and -- most importantly -- what this means for the future of credit cards and payments. In terms of strength, American Express is unmatched in the credit card industry with its focus on just a key segment of cardholders: those who are more affluent, which means less risk and more spending. In addition, the company's unique closed loop system puts it in an incredible position to capitalize on the changing payments landscape.

Joel South, an energy analyst at The Motley Fool, thinks Energy Transfer Partners (NYSE:ETP) is a great investment for dividend lovers. The Master Limited Partnership currently distributes a very respectable 6.6% yield, but with strong segment diversification, a proven track record of executing on project backlogs, and a built out pipeline infrastructure ready to service U.S. LNG exports, distributable cash flows should continue to pick up for unit holders.

Vote here to determine the winner of this match and sound off in the comments. Check back to Fool.com to see who advances in the tournament.

Joel South has no position in any stocks mentioned. Tyler Riggs has no position in any stocks mentioned. The Motley Fool recommends American Express. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.