T-Mobile (TMUS 0.57%) has been relentlessly attracting subscribers with its Uncarrier branded strategy since early 2013. The company's latest Uncarrier 5.0 event was held this past week with the intent to continue the company's effort to relieve customer pain points and catch up to industry behemoths AT&T (T 1.27%) and Verizon (VZ +0.21%).
T-Mobile's Uncarrier strategy began under the leadership of passionate, although sometimes brash, CEO John Legere. At previous events, Legere announced initiatives such as doing away with two year contracts, paying early termination fees to switch carriers, and unlimited free international data.
The plan is working thus far as T-Mobile added 6.2 million net subscribers in 2013, 2.7 million and 1.7 million more than AT&T and Verizon, respectively.
Uncarrier 5.0, once again, focused on relieving pain points with value-added services including a free 7-day test drive of Apple's iPhone 5s and free data for music streaming from companies such as Pandora, Spotify and Beats Music.
In the below video, Fool Tech & Telecom Analysts Nathan Hamilton and Jamal Carnette discuss what was announced at the event and what it means for T-Mobile shareholders going forth.
